The Tennessean Loses Circulation: Also, Puppies are Still Cute and the Middle East is a Violent Place
Some industry news to report this afternoon: The Tennessean's circulation numbers continue to decline, though no steeper than most daily newspapers.
Today Editor & Publisher has the recap of the latest numbers from the Audit Bureau of Circulations, estimating a 3.5 percent dip in daily circulation for all newspapers. The Tennessean is down a little more than the industry average having lost more than 6,000 copies over a one-year period. If you're keeping score at home, its daily circulation is now 161,131. The Tennessean dipped even more on Sundays, plunging more than 13,000 copies, a nearly six percent decline.
Today's circulation numbers capped a volatile week for Gannett, The Tennessean's parent company. Its stock flirted with historic lows while advertising revenue dropped a whopping 12.8 percent. Bad times.
Elsewhere across Tennessee, many other newspapers lost circulation—except for, oddly, the Memphis Commercial Appeal, which held steady on weekdays and went up a few thousand copies on Sunday. Its daily circulation is now 146,961, with Sunday at 188,040. If current trends hold—and that's not really a safe bet in the newspaper industry—the Commercial Appeal will catch The Tennessean in a few years, setting up another circulation duel for the state's top two newspapers.
Comments
Today's circulation numbers capped a volatile week for Gannett, The Tennessean's parent company. Its stock flirted with historic lows while advertising revenue dropped a whopping 12.8 percent. Bad times.
I can't even pretend to feel sorry for any of them. The content sucks. The numbers reflect that. End of story.
It's the same with broadcast. The media has sucked forever. I was shocked to learn we've been complaining about this for 30+ years. Maybe this time we'll finally do something about it.
Posted 04/28/2008 at 04:05:43 PMHow were the Scene's numbers?
Posted 04/28/2008 at 04:59:08 PMHow were the Scene's numbers?
Considering the Scene is FREE and a weekly, it's hardly relevant, if you're trying to draw comparisons.
Posted 04/28/2008 at 06:19:28 PMwhile advertising revenue dropped a whopping 12.8 percent. Bad times.
12.8 percent? Annually? Since last month? Give us some frame of reference here.
Posted 04/29/2008 at 08:55:33 AM