Nashville Music Blog

Jack White announced recently that his Nashville-based Third Man Records is starting a subscription service thingy that J.W. is calling The Vault. What's in it for you? Well, if you click on the FAQ, there's a bunch of ALL CAPS, which I've run through the Lowercase Kanye machine for readability purposes. Here's the deal: Pay $7 a month (for at least three months) and you'll get to watch videos, access forums and photos, find out about ticket pre-sales, read artist blogs, and see "pay-per-view live concerts" of all three--count 'em--of Jack White's bands. Pay $20 a month (for at least three months) and, on top of all that, you'll get a 12-inch LP, 7-inch and T-shirt exclusive to subscribers every quarter. Explains Jack White:

We wanted to devise a system that would incorporate the best of what the internet has to offer fans, along with a way to get exclusive recordings directly into the hands of people who can't make it to shows or the [Third Man] store to get all of the limited items we produce.

This place is for that fan. The community we are building here will be like no other you've been a part of in regards to music. We hope to have a place where positivity and beauty in music and art can be shared together as a community. A place that has content that you can only see if you truly want to explore the deepest depths of the [Third Man Records] vault.

I don't know how deep the vaults really are--I mean, the label opened its office a few months ago--but can you dig it? Are you going to subscribe? Are content contracts the future of rock 'n' roll?

(Via P4K.)