Lefsetz of Center: The Pink Spiders Make the Letter
Cody DeVos' cover story on The Pink Spiders has caught the attention of Bob Lefsetz, who leads his letter this week by saying this:
From: "Bob Lefsetz"Date: August 1, 2008 10:41:18 AM PDT
To: [email redacted]
Subject: End Of The Century
I want you to read this article: [Link.]
This is the kind of article we used to froth at the mouth over. The inside story of how a band makes it.
But this band didn't. Make it, that is.
Used to be you tried to make a noise to cross the threshold into the big leagues. Hang with stars, get treated like God by your label.
The Pink Spiders did all this. But not in the nineties, but the twenty first century. And it didn't work.
There's a buzz, off an indie record. Then there's the showcase gig, a feeding frenzy. The He-Man/Master of the Universe head of the label pronounces you the next star...and you're not.
That's the way it used to be. Major labels finding shreds of salability which they can market the hell out of. They find this unformed core and stick on layers of production, shoot expensive videos. It's not about your artistry, assuming you've got any, but the label's expertise... They know better than you.But do they?
Now more than ever the talent knows best. Because the talent is playing live, the talent is interacting with its fans online. The talent got this far, they must be doing something right. Do you want to hand over the reins to a corporation that's in a different game?
What Geffen does with the band here is laughable. The marketing plan could be written by a twelve year old. The Warped Tour, a deal with Motorola, getting the song into the Madden videogame. Wow, THIS is new!
Shit, these guys, and they're usually guys, or women who've been taught exactly how to do it by their male mentors, aren't about innovation... They're really no different from refrigerator salesmen. What color's hip? How much do we have to pay the retailer for positioning?
The question is, is this game DEAD?
There is a game, but it's something that can now be parodied in music videos. The GAME is the cliche. Get out your portable video camera, round up your friends and shoot a YouTube sensation, where you make fun of all the old farts who just don't get it, that their game is DONE!
Old wave marketing is history. The public ignores it. Give them a good band and people will spread the word. But it may not break as soon as the suits want it to. As for a single... For what? MTV doesn't play any music and the target audience doesn't listen to the radio.
Fuck the trappings, just focus on the music.
And, if this article titillates you, check out this one: http://valleywag.com/5031680/700k-salary-cant-get-sony-bmg-a-digital-exec
Here's the key section:
"The candidate must 'have a keen eye to find money on opportunities at hand.' That graspingness is precisely why the record labels are so unpopular with musicians, their fans, and the technologists creating the online tools through which people are increasingly stealing - sorry, 'discovering' - music."
"Graspiness"... I love that word. Like someone desperate for cash is going to reach out and get me in a bear hug, and won't let me go until I pay him fifteen bucks.
This is brain dead marketing. We don't want you to grasp us, we want to grasp YOU! We want to make the choice. Of what we're interested in and when we want to give you the money. Google says you've got to know where in the food chain to charge. The recorded music business thinks this must be up front, in copious amounts. You've got to pay for everything! That food you're eating wasn't free. And that roof over your head, you paid rent! So pay me and pay me again.
Under label logic everybody's got to put out on the first date and leave a hundred dollar bill behind. There's no exploratory dating. No ups and downs. Just all selling, all remuneration. The scorched earth policy utilized by the majors doesn't fit with the times. Where you can check out everything online and there are endless choices to dedicate your time to.
The fat cats believe the audience is just there to be manipulated. I'd say they'd better wake up. And respect this audience. It's their only hope for survival.
(P.S. And don't e-mail me that the title of this article is the same as the name of a lame Ramones album. That's right, they were ALL lame after "Road To Ruin". Instead of looking for a hit, they should have broken up. Or realized that it wasn't about the hit, but the road. Actually, the records were superfluous. It WAS all about the road, and eventually the band DID break up. But you know what's generating a ton of cash today? THE T-SHIRTS! Yup, the cred of the Ramones, the innovation, the geekiness, has people dedicating themselves to the band DECADES hence. When the flavor of the moment is long gone, the credible acts live on. The Ramones didn't realize it wasn't about a hit, but the essence. That they created their own art form, the under two minute punk single. And for that, and the way they sold it/performed, they will never be forgotten. So they're making money off t-shirts as opposed to records...WHAT DIFFERENCE DOES IT MAKE! Furthermore, it was the free availability of the music P2P that kept the legend alive, that is causing everybody TO BUY those t-shirts!)
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Comments
Can someone go ahead and forward this to the Magic Wands and save them a lot of heartache?
Posted 08/02/2008 at 01:42:02 PMHa! Magic Wands! You'd think Chris would have learned his lesson when he led SLACK to their demise in Dave Grohl's L.A. studio. And Dexy probably didn't learn shit from her lawsuit against Courtney Love except that you can get paid to let famous people hit you. They're funny in their own way; trying to erase their histories so no one figures out that they've already been failures once before.
Posted 08/02/2008 at 03:11:00 PMI can't believe the Pink Spiders didn't make it. They suck bear turds.
Posted 08/02/2008 at 03:29:45 PMI like the 'End of the Century' record.
Posted 08/03/2008 at 03:34:08 PMI'm not the biggest Pink Spiders fan (or hater for that matter) but this was a pretty good read. The Features lost their deal because they didn't want to play the game at all, whereas the Spiders did nothing but play the game. I guess you gotta find that happy medium between being an artist and treating your music/image like marketable product for Mr. & Mrs. Jonathan American Consumer.
It's interesting that in the case of the Spiders, things got fucked because they acquiesced to Geffen and never went, "hey, we kinda know how to sell ourselves. Just give us the money and lets up keep doing what got you interested in the first place."
On the other hand, as we all the know, the Features lost their deal for not giving in. it really is damned if you do, damned if you don't.
Posted 08/03/2008 at 04:28:19 PMthen there's paramore... grammy nominated, album went gold in a time when album's don't go gold. definitely as musically talented or more than the spiders. so there are exceptions to the rule, even if you don't want to acknowledge them as a local band.
Posted 08/03/2008 at 05:21:51 PMNot sure where I heard this or whether or not it is valid, but don't Paramore have an all-encompassing publishing/recording/merchandising and maybe even touring deal? They're definitely doing well for themselves commercially, but who knows how much of that they're actually seeing..
Posted 08/03/2008 at 06:36:47 PMBrian, I wouldn't be surprised if that's true. The upside to those deals is that the risk for the band isn't as high, so they get time to develop a little more without getting into a massive amount of debt with the label like the Spiders did. Of course the downside is that this latest album is doing really well and the tour was pretty huge, too, and they're probably not seeing as much from either as a band would 10 or 15 years ago.
Posted 08/03/2008 at 07:58:54 PMSome salient points there.
Posted 08/04/2008 at 12:43:34 AMCheck out NashvilleRock.net's newest feature entitled Rage Against the Scene! Hope you enjoy!
Posted 08/04/2008 at 09:07:08 AM"Next up are the “Critics’ Picks”. This is always an entertaining form of douchebaggery and this week’s issue is no exception. For example, in the Music section for 7/31 writer Sean L. Maloney picks the Funky Good Time show at Cabana and begins to stroke the hell out of it like it’s the event of the summer using ridiculous verbiage... Wow….just wow. I don’t even need to come up with something witty to expose the retardedness of this do I?"
Aww, how cute. The knuckle dragging mouth breather from the shitty local website thinks I'm retarded! That's so adorable. I must of forgot that I'm not cool unless I write at a fourth grade reading level, use shitty, remedial web design and listen to the Buzz - how silly of me!That you won't use a byline on your rather extensive, overly-researched critique is totally bullshit. It's all well and good to criticize a publication and it's writers but fer crissakes grow a pair and put you name on it.
Posted 08/04/2008 at 10:19:24 AMput "your" name on it, as it were...
Posted 08/04/2008 at 10:27:27 AM"For Crissakes"
I like that. I would much rather reference the drummer of KISS than Buddy Christ. I might have to start using that expression!
Posted 08/04/2008 at 10:52:12 AMBrian/MBH: The Times ran a story on 360 deals, talking about Paramore specifically, and Tracy posted on it here.
Posted 08/04/2008 at 11:12:00 AMI actually found that rather entertaining. The writing was better than I expected it to be. It's been a while since I've seen their website, and it's not AS bad as it used to be.
Posted 08/04/2008 at 01:56:52 PM[speaking in between super deep breaths] I....added.....my.....name...to....the.....article.....sorry....i'm....such....a....mouth...breather.....
Just chillax Sean, I'm just having a little fun with you guys.I would like to know what reading level that word and phrases like "So be ready to bump, chump" falls under. I didn't realize they were using that kind of language at Harvard these days.
Posted 08/04/2008 at 03:15:05 PMI apologize for using a vernacular that isn't "rock" enough for you, Chris, er "Enraged" or whatever you're dumbass name is. It must be tough being the sole arbitor of taste out in La Vernge, nobody ever respects your in-depth dick riding of the "burgeoning electronica/hardcore/screamo genre that's quickly growing in Nashville" or your uncanny ability to repost press releases.
How dare I write about an event I look forward to every month, and write about it in tone that relates to the genre or !!! Oh god, not slang! What will happen to the children?!? They might start listening to and maybe respecting people that aren't ex! And then the world will explode!!! Ohs NOES!!!
Chris, I've read you're site. You have a very, very narrow focus. You've openly declared your distaste for music that doesn't fit into your tiny little world view. I, on the other hand, am not a "rockist", though when I do cover rock like the "cool little write-up about the Richard Lloyd (ex-Television) show at The End" you seem to dig me. What gives? Did the Zubaz reference strike a chord?
And by the way, they do use the word "chump" at Harvard, chump.
Posted 08/04/2008 at 04:12:34 PMHahaha...I knew you'd reference the Featured Artist description. I agree, I probably buried the lame-0-meter with that one haha.
It's VERY hard being the sole arbitor of taste in LaVergne. I mean, I have to fight with all of the Alan Jackson and Brooks & Dunn jackasses that live around here.
While I have openly declared what I don't like, it doesn't mean that we don't cover it.
We've covered a ton of bands through the site that we don't really like but the public does, so we do it for that reason. The Scene/Creme tends to only focus on what they like. There's the difference as far as I'm concerned.
The writeup for the Richard Lloyd show WAS very good. I'm not afraid to give credit where it's due. By the way, I don't "dig" you and I don't "not dig" you. I just pick certain things in the Scene that stand out and comment on them. Don't make it so personal. Would you like me to take out your name in future features if I comment on one of your articles?
Posted 08/04/2008 at 04:38:13 PMDude, you used my name and refered to the way I write as "retardness", what's not personal about that?
Posted 08/04/2008 at 04:53:46 PMThat's total bullshit. The Scene has covered many shows that don't get much attention/attendance from the public.
Posted 08/04/2008 at 04:58:07 PMJeez, I didn't know this was gonna touch so many of your nerves Sean. This feature is meant to be a sarcastic, jaded view of the Scene. Nothing more, nothing less.
There are tons of writers that I like that get ripped to shreds online all the time and I don't see them throwing a tantrum that someone didn't agree with them or didn't like what they wrote. If you want to rip apart my articles and make jokes about it, I don't care. Hell, I'll probably even laugh along with everyone else.
The reason? If I'm willing to put my name out there for all the world to see, than I have to be willing to take criticism and deal with knuckleheads like me that crack jokes. It's just part of having your name in the public forum. Do you always get this upset when someone critiques your writing?
Posted 08/04/2008 at 06:30:58 PMLefsetz ripping on post-Road to Ruins Ramones albums is reason enough to toss his post onto the trash heap of worthless blog rants.
Somebody should do a cover story on Coldplay, ask Chris Martin how disillusioned he is artist development and the industry in the '90s. Seems to work out really, really well for some bands.
It's a gamble. Everybody knows it. Everybody knows it before the contracts are signed. Everybody knows what to expect out of a major label's marketing plan if the band isn't coming in with a solid indie label sales history and a considerable number of fans throughout the country (which is what majors get when they sign a lot of emo bands). To single out a failed marketing plan after the fact is the worst kind of Monday morning quarterbacking.
The Pink Spiders were lucky enough to get a throw of the dice. All those stupid marketing programs and mobile phone tie-ins...they *do* work sometimes. So it's either stupid marketing programs or build a fan base on the road through live shows and word of mouth...and, I've seen them and like them, but this isn't the band for that kind of development. Power pop bands do not build a following via their live shows.
Posted 08/04/2008 at 07:16:30 PM